As Bill Strickland stated in Make the Impossible Possible, “Why not do something remarkable with our time on the planet? Why not set our sights outrageously high?”. Jon Elkington, founder of the consulting firm and think tank SustainAbility, just published an excellent new book on social entrepreneurship that addresses this exact issue.
The Power of Unreasonable People, co-authored by Pamela Hartigan, shows how social entrepreneurs are solving some of the world’s most pressing economic, social, and environmental problems — and in the process are creating growing markets across the globe.
The Guardian also covers the book in the article “Let’s be unreasonable about this”.