Sustainnovation

The solar industry is booming, yet its leaders have completely bypassed their largest potential market: the 1.6 billion people without access to electricity worldwide. I had the pleasure of meeting Michael Eckhart at Solar Power International in LA last week, at a panel on emerging markets with the Alliance for Rural Electrification, SolarWorld, and the American Council for Renewable Energy. When asked about the industry’s ignorance of emerging markets, Eckhart replied, “This is a scandal for our industry”. Less than one percent of global production of solar panels are installed in developing countries, yet the potential markets here could prove to be the world’s largest solar markets by 2020.