Future-Forward: Innovations for a world that does not yet exist


Emerging Markets: Best Place to Incubate Clean Technology?

Cornell’s Stuart Hart claims that ‘disruptive innovations are best incubated outside of the mainstream market’. Hart feels that underserved markets, where the infrastructure has not been built out, offer a clean slate and ideal testing ground for companies to develop  “disruptive” clean technologies. A new solar infrastructure, for instance, would disrupt the coal mining industry and coal-fired power plants.

By driving innovation from the underserved spaces at the base of the pyramid, companies can avoid the inertia, stranded assets, and customer un-learning problems they face in developed markets. With over two billion people in the world without access to electricity, what better markets to launch distributed generation and renewable energy industries?

“If we are really successful with this, eventually the sustainable innovations that take root in the BoP will trickle up to the top of the pyramid.”

About these ads

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

%d bloggers like this: